PERSONAL BRANDING
Refining the relationship between a brand and a consumer is dynamic while staying relevant in career fields. Weather you have been in business for years and need photos or are a new business this practice of marketing clients and their careers as brands is the self-practicing you need! Your session will start with an over the phone or Zoom consultation to prepare fresh new content that will reflect your business that maintains a cohesive brand across all platforms and to ensure your business keeps growing.
HOW FAR IN ADVANCE SHOULD I PLAN?
If you are a blogger or doing seasonal work, you should be planning one season ahead. Otherwise, I suggest planning your session 1 to 1.5 months before you plan on using the images in your content calendar, social media, blog and email marketing etc.
Please note, I’m often booked about 1-2 months in advance for branding sessions but please reach out regardless as I often have clients reschedule. Lastly, the whole process takes 2-3 weeks to edit your images, send your gallery, your decision on final images and delivery of photos.
WHAT SHOULD I BRING WITH ME?
More is always better when it comes to props. If you are unsure, bring it. It is always best to have more options than not enough. When we meet for your consultation, we’ll craft a list together for your very first session that’s personalized to your brand.
Common items that clients bring are:
mug/coffee/tea to fill the mug/day planner/laptop/notebook/fancy pen/products, if applicable/cellphone/outfits
WHAT HAPPENS IF I GO OVER TIME DURING MY SESSION?
I am fairly flexible depending on the circumstances however I often book multiple shoots in one day all over the city. If you’re unsure how much time you need even after our consultation and are ok with paying for additional time, please let me know ahead of time so I can include the possibility in my schedule. Otherwise, we will keep a close eye on the time so not to go over.
HOW OFTEN SHOULD I DO BRANDING PHOTOS TO KEEP MY CONTENT FRESH?
I suggest about once every 6 months minimum, depending on the amount of content your business needs (ex. bloggers usually need more and different content, more often). We can create a yearly branding package after assessing your needs. The yearly package includes one session per quarter, with around 10 images per session that way businesses can keep their feed looking fresh and updated!
WHEN SHOULD I START BRANDING PHOTOS? WHAT IF YOU’RE NOT SURE YOU’RE DOING YET?
This is a tough one. Photography is an investment in your business of course so if the end goal is to have a full-time business, I would start branding photos from day one. If you are a little unsure just yet, I would make a pros and cons list and be realistic on the amount of time you can invest in your business right now. Will having professional photos right now help your business grow? What do you want / need photos of at this point?
Elayners Photography is an on-location portrait and lifestyle photographer in Anchorage, AK who specializes in family photography, child photography, engagement photography, personal branding photography, maternity photography, and graduation photography. Sessions more than 25 miles from Anchorage will require a travel fee, depending on distance of desired location. But no worries, I always try to find the cheapest way to come because I love the way my creativity is developed when I discoverer new places!